Helmut Lang Logotype

In the Spring of 2015, Hannes Famira, teacher and mentor, approached me to help him to reimagine the Helmut Lang logo. Hannes had a wonderful concept, “to reinvent the road... and let the computer do the leg work” by using interpolation as a design tool. We were able to create an unlimited number of wordmark permutations. Check out the full process on Hannes' site.


Helmut Lang &
Hannes Famira




Original Sources, Courtesy of the Lubalin Center.

Original 9 Masters.

Hannes was able to create a 980 logo variations.

Refined Logo.


Ⓒ 2015